This spec commercial for Urban Outfitters is more than just an ad—it’s a celebration of individuality, creativity, and self-expression. Brought to life by a predominantly women, non-binary, and queer team based in New York City, this project showcases the artistry of indie filmmaking and inclusive storytelling.
Behind the Scenes: Filmed using a Blackmagic Pocket Cinema Camera 6K G2 and a set of vintage Nikon NIKKOR AIS lenses, we achieved a rich, nostalgic look that perfectly complements the lived-in, creative vibe of the character’s space. The lighting setup, featuring APUTURE fixtures like the 1200D and the LS 600C Pro, brought warmth and intimacy to every frame.
Cast:
Starring: Sophie Anderson and Clarisse Wikstrom
Crew:
Director: Sharik Atkinson
Director of Photography: Christina Dobre
Executive Producers: Sharik Atkinson, Christina Dobre
Producer: Emme Morales
Editor: Blake Pruitt
Colorist: Johann Beute
Music Supervisor* Nicole Campbell
Graphic and Motion Design: Charlie Hane
1st AD: Renee Thomas
Associate Producers: Moksha Miyani
1st AC: Polly Cheknovok
2nd AC: Alex McDowell
Gaffer: Rose Knopper
Key Grip: Luca Blankenshi
Grip: Jules Rein
Production Designer: Karis Bongiorno
Hair and Makeup: Devin Hayes
Costume Designer: Fionna Lui
Production Assistant: Lauren Delligati
Art Department PAs: Nat Dix, Marjorie Matamo
Costume PA: Luna Abreia
Set/Driver PA: Kayla McCullough
Set/BTS PA: Lauren Delligati
Social Media Content Creator: Sarah Elena
Keywords: Urban Outfitters commercial, queer filmmaking, NYC production, Blackmagic Pocket Cinema Camera 6K G2, APUTURE lighting, Nikon NIKKOR AIS lenses, LGBTQ+ creatives, women-led film crew, indie film production, vintage lenses, creative advertising.
Why Watch? This project isn’t just about showcasing Urban Outfitters—it’s about celebrating the power of inclusive and diverse filmmaking. With its warm aesthetic, authentic performances, and creative vision, this spec commercial redefines what modern advertising can look like. Stay tuned for more behind-the-scenes looks, filmmaking tips, and upcoming projects from this talented team!
#UrbanOutfitters#QueerFilmmaking#Blackmagic6K#IndieFilm#WomenInFilm#CreativeAdvertising#VintageLenses
